Spearheading 3t’s brand and marketing strategy, Annabel joined 3t in September 2022. Annabel is driven to achieve our unified goal of streamlining the portfolio of businesses into one approach and promoting the connected offering of the business globally.
A graduate of Glasgow Caledonian University’s business school, Annabel studied Business Management with Tourism, Travel and Transport. With further professional studies with the Chartered Institute of Marketing (CIM), a member of the Marketing Society Scotland’s Advisory Panel in 2020, strategic marketing and all things brand is her passion. Bringing her experience to 3t will see the business execute ambitious growth plans across the globe through promotion of our expertise.
Having held a number of influential senior marketing roles internationally throughout her career, predominantly within the leisure travel and aviation sector, previous to joining 3t she led the sales and marketing team for Scotland’s Railway.